Pek Choo Keok is the name of the founder of Kilang Beras Pek Choo Keok Sdn Bhd, one of the largest rice mills in Kedah, Malaysia.
We met with his grandchildren, now taking over the family business, to understand their plans to expand the business beyond rice processing, adding a variety of agricultural products and importing to compete in the global market.
We created a new brand identity to match their vision for growth and celebrate the legacy of Pek Choo Keok.
